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Authentic HBCU Culinary Experiences

Savor a diverse menu inspired by HBCU culinary traditions, featuring Southern comfort food and contemporary dishes highlighting African-American heritage.

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Southern Soul Concert Experience

Blending festive tailgate energy with soulful Southern music vibes

October 25, 2025

Game Day

Allegiant Stadium

Las Vegas, NV

Tailgate Event

Before Game

$158 per person

All Inclusive

Experience the vibrant celebration that captures the spirit of the South, the pride of HBCUs,

and the thrill of college football—delivered with the glamour and scale only Las Vegas can offer.

Core Experiences

A vibrant celebration capturing the spirit of the South, HBCU pride, and college football thrills

High-Energy Pre-Game Tailgate Party

Dynamic atmosphere with live DJs, massive LED screens streaming College Football games, and a festive crowd of HBCU alumni, students, and fans.

Live Southern Soul Music

Soulful artists and musicians bringing Southern culture to life through energetic and heartwarming performances on the main stage.

HBCU-Branded Giveaways

Exclusive team merchandise and surprise drops in collaboration with Pro Player Promotion, adding HBCU & NFL excitement.

NFL & HBCU Legend Appearances

Meet, mingle, and take photos with legendary athletes and public figures who proudly represent both NFL and HBCU legacy.

Brand Activation Zones

Sponsors get high-visibility booth space to engage with thousands of attendees, distribute branded merchandise, and create lasting connections.

👑 VIP Experience 👑

  • ✅ Premium food + 2 drinks included
  • ✅ Access to stylish VIP lounge
  • ✅ Live DJ + big screen viewing
  • ✅ No waiting lines – private entrance
  • ✅ Exclusive HBCU merchandise giveaways
  • ✅ NFL/HBCU legend appearances

fireworks display

Authentic HBCU Culinary Experiences

Savor a diverse menu inspired by HBCU culinary traditions, featuring Southern comfort food and contemporary dishes highlighting African-American heritage.

fireworks display

Event Location

atomicgolf.com

1850 S. Main St.

Las Vegas, NV 89104

Pre-Game Tailgate

All Ages Welcome

Free Parking

Ready to Join Us?

Get your tickets now for the ultimate Las Vegas HBCU Tailgate Experience

Weekend Experience Package

$695 per person

  • 3-Night Stay at The Plaza Hotel & Casino (Deluxe 2 Queen Room)

    -Check-in: Friday, Oct. 24 at 3 PM

    -Check-out: Monday, Oct. 27 at 11 AM

  • Kings & Queens of Southern Soul Concert – Friday Night

    -Headliners: King George & Nellie Travis

    -Hosted by Uncle Daddy & Suga | Music by DJ Trucker

  • VIP Tailgate Experience at Atomic Golf – Saturday Morning

    -Hosted by Raiders legend Andrew "Poncho" Glover

    -Featuring celebrity DJs, Southern Soul artists, buffet, drinks & games

    -Reserve your own golf bay for your group (contact info below)

  • HBCU Classic Game Ticket – Saturday at 3 PM, Allegiant Stadium

  • Exclusive Swag Bag with all event passes & merch

  • $100 incidental deposit required at hotel check-in (refundable)

VIP Tailgate Admission

$190 per person

  • Premium Tailgate Buffet (upgrade to Fiesta Buffet)

  • Private Access to Atomic Golf’s VIP Lounge

  • 2 Complimentary Drinks

  • Live Music from Celebrity DJs

  • Hosted by G-MAN, Edgar Rayford, and Andrew “Poncho” Glover

  • Golf Bay Lounge access (first come, first serve or reserve your own)

  • Exclusive Prizes, Competitions & Giveaways

General Tailgate Admission

$160 per person

  • Access to Tailgate Experience at Atomic Golf

  • Classic Tailgate Buffet

  • 2 Complimentary Drinks

  • Live Music, DJs, Competitions, and Giveaways

  • Access to group entertainment, celebrity sports talk show & more

Vendor Booth

$300

  • 1 Booth Space at Tailgate Event

  • Table, Tablecloth, and Chairs provided

  • Opportunity to sell merchandise or promote your brand

  • High-traffic exposure during celebrity-filled tailgate event